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2017, Dec 4 - Immersive Audio Technologies Group Purchases StormAudio / Home Entertainment and Luxury Audio Product Division from Auro Technologies via a Management Buyout

StormAudio

Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies' Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide. It also allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment.

Mol, Belgium - December 4, 2017  - This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies' Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.

Trélohan has been steering the StormAudio product development and global sales for more than 5 years. He orchestrated the acquisition of StormAudio/HELAP along with Brussels-based Saffelberg Investments as partner, via a new dedicated company Immersive Audio Technologies Group, of which he is Managing Director, Shareholder and Board Member. Immersive Audio Technologies will use its Nantes, France facility as global headquarters for sales, marketing, R&D and manufacturing, along with StormAudio's existing Novato, California North American sales, marketing and dealer support subsidiary and Hong-Kong sales and service support center. 

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